Generative AI Use Cases for Your Business
Real world examples of how you can improve business outcomes by using Generative AI
Use Cases for Generative AI in Marketing
Using ChatGPT for maintaining a consistent brand voice
It can be difficult to preserve the personality of your brand in marketing communications over time. Often the originator and custodian of the brand voice moves on, or your team grows and there are more people who need to communicate in the same brand style. Building an AI helper trained on your existing communications, lexicon and writing style means your brand's tone of voice and personality is maintained regardless of staff changes.
Dispense with hours searching image libraries (and the cost)
Finding images to accompany your latest blog post, social post or digital campaign requires searching through royalty-free image libraries like Getty or iStock. You're trying to find a photo that matches your text perfectly. Unfortunately, most of the time they don't – it's just the closest you can get in the time you have. Using an AI image generator means you get exactly what you want, every time – at no cost.
Create B-roll video assets
Customer testimonial videos are always good to have. But sometimes they are too static. 2 minutes of a talking head is not visually dynamic enough to hold attention so you need B-roll (supplementary footage) to spice it up. Use AI video generation tools like Sora or Veo2 to create B-Roll footage to intercut with the interview to boost audience engagement.
Use Cases for Generative AI in Sales
Roleplay with a virtual prospect for realistic sales training
Newly appointed sales staff need to practice and evolve their elevator pitches, demonstrate their product knowledge and polish their objection handling. Building an AI sales conversation trainer based on real prospect data and conversations means your sales people are sharper, more prepared and more likely to close the deal.
Analyse the tipping point in sales conversations
Meetings with potential customers can be good or bad. Use ChatGPT to analyse hundreds of sales conversations from your sales team to the identify the patterns in prospect receptiveness, overall meeting sentiment and the tipping point in the conversation which led to winning the the deal – or losing it.
Personalise proposals and presentations to talk specifically to one key decision maker
Sales presentations and proposals are often too generic. Use ChatGPT to analyse email threads, meeting comments and LinkedIn profiles of key decision makers to personalise documents which speak directly to their issues and objections.
Use Cases for Generative AI in Customer Success
Use AI avatars for customer onboarding and training in multiple languages
New customers need training to use your product or service effectively, and it’s vital to demonstrate value of your offering during onboarding. Boost engagement with human-like AI avatar videos which guide users and answer FAQs. These videos are quick and cost-effective to produce, requiring no human presenter, crew, or location. Best of all: they can be created in multiple languages with just a few clicks.
Surface hidden customer frustrations, confusion or lack of awareness for better support
Use ChatGPT to analyse volumes of customer email threads, support tickets and in-app usage reports to reveal hidden frustrations and gaps in your customer's understanding – likely from gaps or ambiguities in product guides, trainings and walkthroughs. Then plug them.
Personalised product recommendations and upsells
Different customers are receptable to new product offers at different times, so when is the best time? Use customer satisfaction scores, usage behaviour, and preferences to target customers at the right time with the right product recommendation or upsell.
Learn to use ChatGPT
With the right staff training, all these use cases can be implemented in your business to improve daily operations in marketing, sales and customer success.